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Writer's pictureBob Hickey

Building Wisconsin’s Cannabis Future: Updates from the Wisconsin Cannabis Safety Alliance

Updated: 7 days ago

Posted on 11/21/2024


Wisconsin Cannabis Businesses and Advocates join forces to discuss the formation of The Wisconsin Cannabis Safety Alliance.

The Wisconsin Cannabis Safety Alliance (WCSA) recently held a pivotal meeting to discuss the future of cannabis in Wisconsin. Key players in the industry came together to explore how best to promote safety, education, and community well-being while addressing the challenges unique to our state. Here are the highlights:


1. Community Collaboration for a Safer Industry

The WCSA aims to unite cannabis advocates, businesses, and professionals to ensure Wisconsin’s cannabis industry operates responsibly. The focus remains on self-regulation to fill the gaps left by the state’s lack of cannabis oversight.

Participants discussed:


  • The importance of building trust with the community.

  • Developing a framework for safe and transparent cannabis practices.

  • Educating consumers on product safety and responsible usage.


2. A New Business-Focused Alliance

During the meeting, Wisconsin cannabis businesses proposed forming a separate group, potentially called the Wisconsin Canna-Businesses Alliance. This business-focused organization would address:


  • Economic growth opportunities for local businesses.

  • Streamlined compliance and operational support.

  • Advocacy for policies that benefit small businesses in the cannabis industry.

  • Providing guidance to new and existing cannabis business in Wisconsin


While operating independently, this new alliance plans to collaborate with the WCSA on shared goals, such as public education and product safety. The group plans to act as the self-regulated entity that can be accessed directly for questions and concerns about guidelines from the public.


3. Prioritizing Education and Transparency

Educating consumers about cannabis safety and responsible use was a recurring theme. The WCSA is working to:

  • Develop clear labeling and packaging guidelines to avoid confusion or deceptive marketing (e.g., candy-like designs).

  • Advocate for transparent product information, such as potency levels and ingredients.

  • Partner with reliable labs to ensure consistent and trustworthy product testing.


4. Inclusion and Equity at the Forefront

Representation matters. The WCSA is committed to amplifying diverse voices, including veterans, minority communities, and healthcare professionals. Key points included:

  • Veterans’ advocates shared the life-changing impact of cannabis for PTSD and other conditions.

  • Ensuring equity in the industry by supporting underserved communities.

  • Collaborating with healthcare professionals to provide accurate, unbiased information.


5. Ensuring Product Quality and Safety

Attendees addressed the need for standardized product testing in Wisconsin, as inconsistent methods can lead to unreliable results. Ideas discussed included:

  • Partnering with labs to create a unified testing framework.

  • Educating consumers on how to identify safe, quality cannabis products.

  • Establishing a "trusted source" stamp to recognize businesses meeting high safety and transparency standards.


6. Promoting Local Solutions

Wisconsin’s rich agricultural heritage makes it an ideal place for local cannabis cultivation. Attendees emphasized:

  • Growing cannabis locally to ensure quality and keep economic benefits within the state.

  • Reducing reliance on imported products with questionable origins.


Next Steps

As Wisconsin’s cannabis community grows, collaboration remains key. The WCSA will focus on:

  • Creating educational materials to inform the public about safe cannabis use.

  • Establishing safety and transparency guidelines for businesses.

  • Supporting the Wisconsin Canna-Businesses Alliance as it forms to address industry-specific needs.


How You Can Get Involved

Wisconsin is on the cusp of major changes in cannabis advocacy. Whether you’re a consumer, business owner, or advocate, your voice matters. Follow the progress of the Wisconsin Cannabis Safety Alliance and the proposed Wisconsin Canna-Businesses Alliance to stay informed and involved.


Join the conversation today!

Together, we can create a cannabis industry that benefits everyone in Wisconsin.

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